School project: This video summarizes the first chapter, "Weapons of influence," of Robert Cialdini's book, "Influence." It covers the trigger features of human compliance: "because," "expensive = good," and the contrast principle. Here are a few links: Influence at work: www.influenceatwork.com "Influence" at Amazon: www.amazon.com
Keywords: influence, persuasion, psychology of persuasion, fixed-action patterns, compliance, robert cialdini, cialdini, contrast principle, because, turkeys, turkey mothers, polecats, cheep, cheep-cheep, cheep cheep, trigger, trigger feature, male robin, blue throat hummingbird, expensive, expensive = good, expensive equals good, turquoise, mpitluk
Recommend : The Bests Rings
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